aesthetics of interactivity

"Designing the interactive experience adds an entire dimension to the esthetic endevour, one without precedent in the visual and plastic arts. In the west, the visual arts have no tradition of an esthetics of interactivity. Six hundred years of painting has resulted in a rich esthetics of the still image, of color and line, shape and area, of representational geometry and perspective. The effect of six hundred years of enculturation is that we know how to read images (which observe the conventions of renaissance perspective) before we can read text. One hundred years of moving image has given us a culturally established set of cinematic conventions: we can read cinema. But as yet we have no culturally established esthtetic of real time interaction."

-- Simon Penny, "From A to D and back again: The emerging aesthetics of Interactive Art," 1996